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UI/UX · 2024
Haven — E-commerce Redesign
A full redesign of an e-commerce storefront, prioritizing product discovery, faster checkout, and a more premium visual tone.
- Client
- Haven Home Goods
- Year
- 2024
- Role
- UI/UX Designer
- Tools
- Figma, Photoshop
Homepage
Product Page
Cart
Checkout
Case Study
01
Overview
Haven's storefront needed a visual and structural refresh to match the quality of the products it sells.
02
The Challenge
A cluttered homepage and a five-step checkout were driving abandoned carts across mobile devices.
04
User Experience
Checkout was condensed to two steps, and product discovery was reorganized around curated collections.
07
Final UI
A warmer neutral palette and larger product photography give the storefront a more editorial, premium feel.
09
Outcome
Mobile checkout completion improved meaningfully in the first month after launch.